Trazanna Moreno

Trazanna Moreno is the Vice President of Marketing and Communications for the Houston Zoo, where she connects communities with animals, inspiring action to save wildlife. Trazanna, with a focus on brand strategy and positioning, leads a team of marketing, public relations and graphic design professionals to generate more than $25 million in attendance, membership, and ticketed event revenue annually.

Previously, Trazanna was Chief Marketing Officer for the Houston Symphony, where she led the marketing, communications, and patron services efforts.

Prior to her Symphony role, she served as Senior Vice President and Chief Marketing Officer, overseeing marketing, communications, brand management and public relations for the YMCA of Greater Houston, one of the largest associations of YMCAs in North America. While there, Moreno and her YMCA team won AMA Houston Marketer of the Year in 2013, as well as PRSA Houston Nonprofit Marketer of the Year in 2012.

Additionally, Trazanna has worked as Associate Superintendent for Communications for the Klein Independent School District, one of the largest school districts in Texas.

Before entering the world of marketing and communications, she worked for ten years as a television broadcast journalist, holding news anchor and reporting positions at KPRC in Houston, TX; KEYE in Austin, Texas; and at WEEK in Peoria, Illinois.

Moreno is Accredited in Public Relations (APR) and is a Certified Fund Raising Executive (CFRE). She holds a Master's degree in professional writing and technical communication from the University of Houston-Downtown and a dual Bachelor's degree in broadcast journalism and English textual studies from Syracuse University.